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Shop / color wow root cover up
Proudly offering the first and best root cover-up stick on the market, our Root Touch Up stick allows you to enjoy fabulous color without a trip to the salon. Fast, effective, and ensuring you always look your best, this convenient, travel-sized cover-up stick can be used on hairlines, temples, and brows.
Instantly conceal unwanted grays or root re-growth with just one swipe, achieving salon-worthy hair every day. Our unique sponge pen enables precise application, as color-adaptive pigments and binding agents glide smoothly over roots to lock in color and shine flawlessly.
Presenting top-quality hair care, our Root Touch Up Stick holds color that lasts, dries quickly, and won't run, flake, or rub off on clothing. Formulated to be ammonia-free, water-resistant, and suitable for all hair types, our Cream to Powder formula provides targeted coverage without being sticky or waxy.
If you find yourself stuck between hair appointments, we've got the solution to cover gray roots within 3 seconds. To apply, simply remove the cap to reveal the targeted tip, stroke it onto the desired area, and use the sponge tip on the opposite side of the stick to blend the product into your hair. For best results, apply to clean, dry, or styled hair, and thoroughly wash the product out before coloring your hair.
Our core goal is to give everyone the chance for healthy, beautiful hair. Our range of root concealer products are proudly researched, designed, and made in the USA with local, handpicked ingredients. They are gentle and smooth hair products made with customer comfort in mind.
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